ASOS integration

ASOS is one of the world’s leading online fashion destinations, serving 17 million active customers across more than 200 markets.

Founded in London in 2000, ASOS has become the go-to destination for fashion-loving shoppers in their twenties. Its platform combines its own labels with a vast range of partner brands, which now account for around 60% of its sales.

Through Partner Fulfils, ASOS lets selected brands list their range on ASOS while they hold and dispatch their own stock. Products do not need to go into an ASOS warehouse, so brands can offer a wider range to a large, fashion-focused audience without the cost and lead time of wholesale.

Where can we make a difference?

ASOS has detailed requirements for fashion product data, including categories, sizing, attributes and imagery. Brands often keep their catalogue in a format that does not match these requirements. Correcting the data by hand is slow, and it can delay your launch.

After launch, your stock and prices must stay accurate. You fulfil the orders from your own stock, so an inaccurate stock level can quickly cause cancelled orders.

How do we make it happen?

We connect your existing systems to ASOS through its Mirakl marketplace and manage the integration for you.

Catalogue mapping
We map your products to the ASOS categories and attributes, and we work with you to correct gaps in your data before submission.

Automated stock and pricing
Scalably Connect sends stock and price updates from your systems to ASOS, so your listings stay current.

Order flow
ASOS orders flow into your systems for fulfilment from your own stock.

What are the big wins?

Access to ASOS shoppers:
Present your range to a large fashion audience without moving stock into an ASOS warehouse.

Less manual work:
You reuse your existing product data, so your team does not enter it again for ASOS.

Managed for you:
Our team handles the mapping and helps resolve listing issues, so your team can focus on trading.