Debenhams integration

Debenhams has transformed into one of Britain’s fastest-growing online department stores, recording an impressive 65% growth in sales during 2023-24. Under Boohoo Group’s ownership, they’ve successfully evolved into a dynamic marketplace platform offering over 10,000 premium brands across fashion, beauty, and home categories.

From heritage luxury names like YSL and Prada to beloved brands like Lego and Lacoste, Debenhams carefully curates their marketplace to maintain the high standards their customers expect. Their capital-light, marketplace model has proven incredibly successful, with the platform achieving £359.69 million in gross merchandise value and transforming into a profitable, thriving digital business.

Where can we make a difference?

As Debenhams rapidly expands its marketplace offering and prepares to launch next-day delivery capabilities, brands face increasing complexity in meeting their exacting standards and tight delivery windows. Many sellers struggle to:

• Maintain real-time inventory accuracy across thousands of products
• Meet Debenhams’ strict product data quality requirements
• Handle rapid order processing for next-day delivery
• Manage returns and customer service efficiently
• Keep up with marketplace updates and new features

Brands need a partner who understands both Debenhams’ marketplace evolution and the operational demands of high-volume selling.

How do we make it happen?

Our solution removes the complexity from selling on Debenhams’ marketplace, handling everything from product data transformation to inventory management.

Intelligent product handling
We take care of Debenhams’ complex product hierarchy requirements behind the scenes. Our AI-powered platform automatically transforms your existing product data to meet Debenhams’ exact specifications - from descriptions to images - without you needing to make any changes to your current processes. This means you can upload your entire catalog at once, maintaining your seasonal release strategy without delays.

Seamless data sync
Our real-time synchronization keeps your inventory, prices, and product data perfectly aligned with Debenhams’ marketplace. With automated validation and transformation, your products go live quickly and accurately - often within 24 hours of receiving stock.

Continuous onboarding
Unlike traditional batch uploads, our platform lets you send products to Debenhams as soon as stock arrives in your warehouse. This keeps your brand consistently featured in Debenhams’ “New In” section, driving visibility and delivering an average 10% increase in sales. You maintain complete control over your release strategy while maximising the benefits of new product promotion.

Late Order Management
We understand the critical importance of maintaining Debenhams’ high customer service standards. Our platform can provide near to real-time order status updates directly from your ERP system to Debenhams’ marketplace, keeping customers informed at every step. We actively monitor order processing times against Debenhams’ SLAs, automatically alerting you when orders need attention, helping you maintain excellent seller metrics and customer satisfaction.

What are the big wins?

24-hour product launches:
Products go live on Debenhams within 24 hours of stock arrival, thanks to our automated data transformation and streamlined validation. No more waiting weeks to start selling.

Guaranteed data quality:
Our AI-powered platform ensures 100% of your product data meets Debenhams’ requirements first time, eliminating rejected listings and manual rework.

10% sales uplift through continuous onboarding:
Brands using our platform see an average 10% increase in sales through consistent “New In” visibility and optimised product launches.

Perfect order compliance:
Real-time ERP integration and proactive SLA monitoring ensure orders are processed on time, every time, maintaining your seller rating and customer satisfaction.

Zero manual intervention
Our automated product transformation handles complex hierarchy requirements and data standards without you needing to change your existing processes or hire additional resources.

Synchronised selling strategy
Launch your entire catalog simultaneously across all your sales channels, maintaining consistent seasonal releases and promotional strategies without delays.