Lyst integration

Lyst is the world’s leading fashion search and discovery platform, connecting brands with 160 million+ shoppers globally.

Unlike traditional marketplaces, Lyst operates as a fashion-specific search engine, aggregating products from over 27,000 brands and retailers into a single, curated discovery experience. Shoppers use Lyst to find, compare, and purchase fashion items, with the platform directing high-intent traffic directly to partner stores to complete purchases.

Lyst’s unique model means brands benefit from premium positioning alongside the world’s most desirable fashion labels, whilst retaining full control of the customer relationship and transaction. With features like personalised recommendations, trend tracking, and the influential Lyst Index ranking the hottest brands and products, the platform drives highly qualified traffic that converts at exceptional rates.

Where can we make a difference?

Competing for visibility on Lyst means standing out amongst 27,000 brands in a search-driven environment where product feed quality directly determines your ranking. Poorly structured feeds with inconsistent sizing, incomplete attributes, or generic product descriptions result in products being buried beneath competitors, regardless of how strong the underlying brand or product may be.

Lyst’s fashion-specific algorithms prioritise products with rich, well-structured data that matches how shoppers actually search for fashion. This requires a fundamentally different approach to product feeds compared with general marketplaces - fashion-specific terminology, detailed attribute mapping for materials, fits, and occasions, and imagery that meets the platform’s premium editorial standards.

The click-through model adds another layer of complexity. Since Lyst drives traffic to your own site rather than hosting the transaction, every element of your product listing must work harder to earn that click. Price competitiveness, compelling imagery, and precise product titles all influence whether a shopper clicks through to your store or chooses a competitor offering the same category.

How do we make it happen?

Our integration is purpose-built for Lyst’s fashion search model, ensuring your products achieve maximum visibility and click-through performance in this competitive discovery environment.

Fashion-optimised feed management
We transform your product data into a Lyst-optimised feed with fashion-specific attributes, accurate category mapping, and the structured data that Lyst’s algorithms reward with higher visibility. Every product is enriched with the detailed sizing, material, and style information that drives search ranking.

Premium brand presentation
Your products are presented with the editorial quality that Lyst’s fashion-conscious audience expects. We optimise titles for fashion search behaviour, ensure imagery meets premium standards, and maintain consistent brand presentation across your entire catalogue so your products appear alongside luxury competitors with confidence.

Click-through optimisation
We continuously monitor and refine your feed to maximise the click-through rate from Lyst to your store. This includes pricing presentation, product title refinement, and ensuring your highest-performing products maintain peak visibility during key shopping periods.

What are the big wins?

Increased search visibility:
Fashion-optimised feeds with rich attribute data rank significantly higher in Lyst’s search results. Better visibility means more impressions, more clicks, and more high-intent traffic arriving at your store ready to purchase.

Higher click-through rates:
Premium product presentation and optimised titles drive more shoppers from Lyst to your site. Every click represents a qualified fashion buyer who has actively chosen your product over thousands of alternatives.

Stronger brand positioning:
Maintain a consistent, premium brand presence on the platform where fashion-conscious consumers discover new brands. Your products appear with the same editorial quality as the world’s leading luxury houses, elevating your brand perception and driving long-term customer acquisition.