Matalan integration

By combining traditional retail excellence with digital innovation, Matalan delivers affordable, quality fashion and homeware to families across the UK and beyond. With over 280 stores and a rapidly expanding online presence, Matalan brings together the best of physical and digital retail to serve today’s omnichannel shopper.

Matalan enables customers to discover and shop an ever-growing range of products through their stores, website, and mobile app, while strategic partnerships with leading fashion and lifestyle brands expand their offering to meet diverse customer needs.

With a dynamic approach to retail innovation, Matalan is actively expanding their digital capabilities and brand partnerships to create a true one-stop shopping destination for families, offering everything from fashion to homeware at competitive prices.

Where can we make a difference?

Matalan’s unique approach to brand partnerships requires careful coordination between multiple stakeholders. Their cost-price driven model demands precise alignment between brand partners’ offerings and Matalan’s pricing strategy, while their commitment to thoughtful range planning ensures a diverse, well-curated selection for their customers.

Brands face the complexity of managing detailed range planning, where products are carefully selected by the Matalan team to complement Matalan’s existing offering. This process requires some time investment from merchandising teams, who must balance product selection, pricing agreements, and timing of new product launches.

The need to maintain precise control over which products are activated and when they appear on Matalan’s platform adds another layer of complexity. Brands must ensure they’re sending the right products at the right time, with correctly validated cost prices that align with agreed terms.

How do we make it happen?

Our Managed Services model frees your merchandising team to focus on strategic decisions while we handle the technical aspects of product onboarding. We ensure every product is perfectly validated against Matalan’s business rules, achieving first-time success with every upload.

Strategic product activation
We put control in your hands with flexible product activation capabilities. Our platform allows you to precisely manage which products are sent to Matalan and when, ensuring perfect alignment with your range planning agreements. Our continuous onboarding process means you can release products strategically throughout the season, maximising ’new-in’ exposure and potentially increasing visibility by up to 10%.

Price precision
We make pricing simple and accurate. Our platform ensures we send cost prices that are consistently applied across each of your product variants. We can also handle the calculations needed to reflect the price paid on an order.

Automated efficiency
Our automated mapping capabilities and managed service approach enable you to efficiently expand your product range on Matalan’s platform. We handle the technical heavy lifting, allowing you to focus on growing your presence and sales.

What are the big wins?

Accelerated Range Planning:
We reduce the time from range planning to live products by 75%, allowing your merchandising team to focus on strategic decisions while we handle technical implementation.

100% First-Time Success:
Every product sent through our platform is validated against Matalan’s specific requirements, ensuring perfect alignment with their business rules and pricing model before going live.

Strategic Launch Control:
Our continuous onboarding approach helps brands achieve up to 10% higher visibility through strategic ’new-in’ placement, maximising the impact of your product launches throughout the season.

Easy Price Control
Your team can set cost prices for products with confidence, knowing they’ll only be sent if they are consistently applied across all variants and that the price paid will be reflected back in customer orders you receive.