OnBuy integration

OnBuy is redefining marketplace selling with a model that puts sellers first.

As Europe’s fastest-growing marketplace, OnBuy has attracted over 11,000 brands and connects them with more than 6 million consumers. Unlike traditional marketplaces, OnBuy operates a uniquely seller-friendly model - the platform never competes with its own sellers, ensuring brands can trade without worrying about the marketplace undercutting them with own-label products.

OnBuy’s innovative cashback model drives exceptional customer loyalty and repeat purchases, creating a thriving ecosystem where sellers benefit from high buyer engagement and a discovery-driven shopping experience. This combination of rapid growth, fair competition, and loyal customers makes OnBuy one of the most compelling marketplace opportunities for brands looking to expand their reach.

Where can we make a difference?

OnBuy’s rapid growth means early movers gain a significant advantage, but many sellers struggle to onboard quickly enough to capitalise on this window of opportunity. The platform’s discovery-driven model rewards well-optimised listings, yet brands often launch with incomplete or poorly structured product data that fails to surface in OnBuy’s search and category browsing experiences.

Unlike established marketplaces where customers search for specific products, OnBuy’s shoppers frequently discover products through browsing and recommendations. This means traditional listing strategies built around keyword-heavy titles and generic descriptions fall short. Sellers need content that is optimised for discovery, with compelling imagery and structured data that helps products appear in the right categories and attract browsing customers.

The seller-friendly model also means competition is purely between sellers rather than against the platform itself. Standing out requires a strategic approach to pricing presentation, product positioning, and catalogue completeness - ensuring your full range is live and optimised before competitors establish their presence.

How do we make it happen?

We have built a streamlined integration that gets your products live on OnBuy quickly and optimised for the platform’s unique discovery-driven shopping model.

Rapid catalogue deployment
Our platform maps your existing product data to OnBuy’s requirements and deploys your full catalogue at speed. We handle category mapping, attribute alignment, and pricing structure to ensure products are listed correctly first time, eliminating the delays caused by rejected submissions or incomplete data.

Discovery-optimised content
We tailor your product listings specifically for OnBuy’s browsing and discovery model. This includes optimising titles for category visibility, crafting descriptions that convert browsing shoppers, and ensuring your imagery meets the standards that drive engagement in a discovery-led environment.

Ongoing catalogue management
As your range evolves, our platform keeps your OnBuy presence synchronised with real-time stock and pricing updates. New products are automatically formatted and deployed, ensuring you maintain comprehensive catalogue coverage without manual intervention.

What are the big wins?

First-mover advantage captured:
Get your full product range live on OnBuy before competitors establish their presence. Early catalogue completeness drives higher visibility in OnBuy’s discovery algorithms, translating directly into stronger sales performance from day one.

Higher discovery rates:
Listings optimised specifically for OnBuy’s browsing model achieve significantly better visibility than generic marketplace content. Products surface more frequently in category browsing and recommendations, driving increased traffic and conversion.

Zero operational burden:
From initial onboarding through to ongoing catalogue management, our automated systems handle the complexity of maintaining your OnBuy presence. Your team focuses on strategy and growth whilst we ensure every product is live, accurate, and optimised.