Rackhams integration

Rackhams is rapidly re-establishing itself as a premier online department store.

Demonstrating remarkable growth with a 50% increase in sales month-on-month. This impressive performance is powered by a thriving marketplace model, which now boasts over 500 sellers offering an expansive selection of 150,000 products.

Customers can explore a diverse range of categories, including Fashion, Beauty, Home & Garden, Jewellery, Food & Flowers, and Electricals. This curated approach ensures a high-quality shopping experience across the board. Rackhams’ commitment to excellence is reflected in its “Excellent” rating on Trustpilot, a testament to its dedication to providing an unparalleled customer journey and support, setting it apart in the competitive online marketplace landscape.

Where can we make a difference?

Brands and retailers face critical timing challenges when launching products on Rackhams’ premium marketplace. The window for maximum impact is narrow - nothing sells better than a fresh, new product hitting the market at the right moment. However, many sellers struggle to achieve the speed and coverage needed to get their full product range live quickly, missing those crucial early sales opportunities when customer interest and search visibility are at their peak.

Beyond timing, maintaining Rackhams’ premium standards while standing out in a marketplace of 150,000 products presents a complex balancing act. Sellers must ensure their listings comply with strict quality guidelines for imagery, product data, and presentation standards, while simultaneously creating compelling, distinctive content that captures the sophisticated tone of voice expected by Rackhams’ discerning customer base.

Traditional approaches often fall short of addressing these dual pressures - the need for speed combined with premium quality standards. This leads to delayed launches, inconsistent brand presentation, and missed opportunities to capitalise on the momentum that comes with being first-to-market in a premium marketplace environment.

How do we make it happen?

We’ve developed a sophisticated solution that addresses the specific demands of selling through Rackhams’ premium marketplace, focusing on speed-to-market excellence and maintaining the high standards expected by discerning customers.

Intelligent content generation
Our platform automatically constructs product titles and descriptions that align perfectly with Rackhams’ premium copy standards and tone of voice. Using your existing product data, we generate compelling, channel-optimised content without requiring any manual effort from your merchant teams. We provide initial examples for approval, then use these as templates to drive consistency across your entire product catalogue.

Complete product curation control
You maintain full control over which products appear on Rackhams through our intuitive selection interface. This ensures your marketplace presence is carefully curated, presenting only the products that align with your brand strategy and Rackhams’ premium positioning, rather than simply dumping your entire catalogue.

Proactive launch monitoring
We actively monitor every product submission through to live status, ensuring rapid onboarding and identifying any potential delays or issues before they impact your launch timeline. Our system tracks products from submission to sale-ready status, maximising the crucial early-market window when fresh products perform best.

What are the big wins?

Faster Time-to-Revenue:
Products go live on Rackhams within hours instead of weeks, meaning you start generating sales immediately when products are fresh and in-demand. This acceleration in launch speed typically increases early-period sales by capturing peak customer interest and search algorithm momentum.

Higher Conversion Rates:
Premium-optimised product listings with channel-specific copy and imagery drive significantly better performance than generic content. Our tailored approach to Rackhams’ standards results in improved click-through rates and conversion, maximizing revenue from every product view.

Reduced Operational Overhead:
Eliminate the manual work of content creation, product selection, and launch monitoring. Your team focuses on strategy while our automated systems handle the operational complexity, reducing time-to-market costs and freeing up resources for growth initiatives.